- Maserati is struggling, but they could get a boost from closer ties to Alfa Romeo.
- The two companies could share platforms, engines, software, and electronics in the future.
- The upcoming Giulia and Stelvio could serve as the basis for the next Quattroporte and Levante.
Maserati’s lineup is a bit of a mess as the brand discontinued key models such as the Ghibli, Levante, and Quattroporte. This has left them with the overpriced Grecale and an assortment of sports cars.
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That wasn’t supposed to be the case as Maserati was working on a new Quattroporte. However, development was reportedly halted in 2023. The model was then postponed, before Stellantis scrapped a huge investment in the firm, putting its future in further doubt.
More: Stellantis Pulls The Plug On Maserati’s Future After Cancelling $1.6B Investment
Hope might not be lost as a new report suggests Maserati could raid the Alfa Romeo parts bin and cobble something together. In particular, the redesigned Giulia and Stelvio could serve as the basis for the next-generation Quattroporte and Levante.
Speaking with Autocar, Alfa Romeo and Maserati CEO Santo Ficili said they’re pushing for “synergies” between the two brands and this could make their vehicles more closely related. This suggests the upcoming Quattroporte and Levante could be based on the STLA Large platform, which also underpins an assortment of other models including the Dodge Charger and Jeep Wagoneer S.
While the next Quattroporte was originally slated to be electric-only, Maserati now appears to believe that would be a mistake. As Ficili explained, “We need to talk with our customers, because they are a bit confused at this time” with so many options including hybrids, plug-in hybrids, and battery electric vehicles.
He went on to say going electric-only is a “question of timing,” but they’re not ready yet. As a result, he said “we need to consider MHEV and PHEV engines, depending on the development of the technology we want to follow.”
This could make the Giulia and Stelvio a prime base for future models as they’re slated to be offered with gas, plug-in hybrid, and electric options. The benefits wouldn’t end there as relying on Alfa Romeo and the STLA Large platform would speed development, while also cutting costs.
However, there are risks to this strategy as Alfa Romeo and Maserati models could become too similar. Alfa is no stranger to this as the Tonale is virtually identical to the Dodge Hornet.
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That being said, Ficili acknowledged the need to keep Alfa Romeo and Maserati “separated.” However, he believes they can share a lot including “platforms, electronic architectures, software and probably powertrains.”
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