- Ram has launched a new ad campaign and introduced a memorable tagline.
- “Nothing stops Ram” is the brand’s new motto, implying strength and durability.
Ram is going full ‘America F-Yeah’ with a fresh marketing campaign and a new ‘Nothing stops Ram’ tagline that’s trying its hardest to get stuck in your head. The slogan had a big outing last week, when the company announced the 5.7-liter Hemi V8 was coming back to the Ram 1500.
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Starting with the ad, it’s called “Never Stop Being American” and is designed to scream red, white, and blue. Given the patriotic theme, it’s set to a customized version of “The Star Spangled Banner” by Kenny Wayne Shepherd.
More: The Hemi Is Back But Ram Isn’t Giving Up On Electrification
The 60-second spot leans into nostalgia as it begins by showing footage from the Apollo space program and says Americans can do anything they want. It then transitions to scenes of adventure ranging from riding dirt bikes to riding a bull. We then get a brief shot of George Washington driving a Ram, before narrator Dana White notes the Hemi is back and they’re going racing to boot.
The clip ends by saying “Never, ever, ever stop being American. Nothing stops America and nothing stops Ram.” The latter three words are the brand’s new tagline and it replaces the “Built to Serve” branding that has been used as of late. That’s a wise move as “Nothing stops Ram” makes a far more powerful impact, while also implying strength and durability.
The Marketing Pitch
While the ad comes off a little limp, Stellantis’ marketing chief Olivier Francois has bigger dreams. According to him, Ram’s new campaign “is an ode to America, its people, its culture, and time-honored traditions.”
He also notes that the tagline marks the beginning of what will be “an epic year for the brand that will be remembered for the HEMI V8’s comeback and return to NASCAR and, for the country, leading into America’s 250th anniversary, in which Ram will play a leading role during the yearlong celebration as the event’s exclusive truck partner.”
The Return of the Hemi
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As for the V8 itself, the 5.7-liter Hemi returns for the 2026 Ram 1500 with 395 horsepower and 410 lb-ft of torque. You can get it in multiple trims, including the Big Horn, Express, Laramie, Limited, Longhorn, Rebel, Tradesman, and Warlock. It will set you back an additional $1,200 on most configurations, with deliveries expected to start this summer.
This V8 will sit alongside the base Pentastar V6 and the more powerful Hurricane twin-turbo straight-six, which delivers either 420 horsepower in its standard configuration or 550 horsepower in the high-output version.
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